Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones

Abstract: This paper investigates consumers’ perceptions toward smartness characteristics of smartphones to understand the influence of product smartness on consumer satisfaction. Recent developments in information technology are accelerating the pace of change in products, particularly th...

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Autores principales:	Lee,Won-jun, Shin,Seungjae
Lenguaje:	English
Publicado:	Universidad de Talca 2018
Materias:	Smart product Smartphone Product intelligence Consumer innovativeness Service adoption
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000200102
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spelling	oai:scielo:S0718-187620180002001022018-06-15Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of SmartphonesLee,Won-junShin,Seungjae Smart product Smartphone Product intelligence Consumer innovativeness Service adoption Abstract: This paper investigates consumers’ perceptions toward smartness characteristics of smartphones to understand the influence of product smartness on consumer satisfaction. Recent developments in information technology are accelerating the pace of change in products, particularly the emergence of smart products. Despite these technological advances, however, there is a lack of understanding about consumers who buy and use smart products. In this empirical study, five smartness dimensions of autonomy, adaptability, reactivity, multi-functionality, and ability to cooperate, are used to examine perceived product smartness which is also tested with consumer satisfaction. Based on their experiences with smartphones, 388 consumers, in their 20s, respond to the questionnaire. Among the five factors, adaptability and multi-functionality have significant influence on perceived product smartness and consumer satisfaction. However, the other three factors do not show a significant impact. In addition, the moderator effect of customer innovativeness on satisfaction has been proven to be significant. The results of this study provide a better understanding of the impact of product smartness on customer attitudes and provide managerial implications for new product development and market management.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.13 n.2 20182018-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000200102en10.4067/S0718-18762018000200102
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Smart product Smartphone Product intelligence Consumer innovativeness Service adoption
spellingShingle	Smart product Smartphone Product intelligence Consumer innovativeness Service adoption Lee,Won-jun Shin,Seungjae Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones
description	Abstract: This paper investigates consumers’ perceptions toward smartness characteristics of smartphones to understand the influence of product smartness on consumer satisfaction. Recent developments in information technology are accelerating the pace of change in products, particularly the emergence of smart products. Despite these technological advances, however, there is a lack of understanding about consumers who buy and use smart products. In this empirical study, five smartness dimensions of autonomy, adaptability, reactivity, multi-functionality, and ability to cooperate, are used to examine perceived product smartness which is also tested with consumer satisfaction. Based on their experiences with smartphones, 388 consumers, in their 20s, respond to the questionnaire. Among the five factors, adaptability and multi-functionality have significant influence on perceived product smartness and consumer satisfaction. However, the other three factors do not show a significant impact. In addition, the moderator effect of customer innovativeness on satisfaction has been proven to be significant. The results of this study provide a better understanding of the impact of product smartness on customer attitudes and provide managerial implications for new product development and market management.
author	Lee,Won-jun Shin,Seungjae
author_facet	Lee,Won-jun Shin,Seungjae
author_sort	Lee,Won-jun
title	Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones
title_short	Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones
title_full	Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones
title_fullStr	Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones
title_full_unstemmed	Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones
title_sort	effects of product smartness on satisfaction: focused on the perceived characteristics of smartphones
publisher	Universidad de Talca
publishDate	2018
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000200102
work_keys_str_mv	AT leewonjun effectsofproductsmartnessonsatisfactionfocusedontheperceivedcharacteristicsofsmartphones AT shinseungjae effectsofproductsmartnessonsatisfactionfocusedontheperceivedcharacteristicsofsmartphones
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Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones

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