Influencing Factors Analysis for a Social Network Web Based Payment Service in China

Abstract: WeChat payment has recently become a popular mobile payment service in China by bundling with WeChat, the most popular social network service in China. It is interesting to investigate the reasons for its popularity. In this research, we applied the technology acceptance model to predict i...

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Autores principales:	Qu,Yue, Rong,Wenge, Chen,Hui, Ouyang,Yuanxin, Xiong,Zhang
Lenguaje:	English
Publicado:	Universidad de Talca 2018
Materias:	Mobile payment WeChat Technology acceptance model Social interaction Enjoyment Trust
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000300106
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spelling	oai:scielo:S0718-187620180003001062018-12-10Influencing Factors Analysis for a Social Network Web Based Payment Service in ChinaQu,YueRong,WengeChen,HuiOuyang,YuanxinXiong,Zhang Mobile payment WeChat Technology acceptance model Social interaction Enjoyment Trust Abstract: WeChat payment has recently become a popular mobile payment service in China by bundling with WeChat, the most popular social network service in China. It is interesting to investigate the reasons for its popularity. In this research, we applied the technology acceptance model to predict its acceptability and to identify variables attributing to its popularity. In addition to the primary explanatory variables, i.e., Perceived Ease of Use and Perceived Usefulness, the proposed framework is further extended to include the constructs of Social Interaction, Trust, Perceived Enjoyment and Use Context. The results indicated that the proposed model is able to explain the variance in a user’s intention to use WeChat payment service. We hope this study can provide insights into understanding the adoption behaviour of socially aware mobile payment services.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.13 n.3 20182018-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000300106en10.4067/S0718-18762018000300106
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Mobile payment WeChat Technology acceptance model Social interaction Enjoyment Trust
spellingShingle	Mobile payment WeChat Technology acceptance model Social interaction Enjoyment Trust Qu,Yue Rong,Wenge Chen,Hui Ouyang,Yuanxin Xiong,Zhang Influencing Factors Analysis for a Social Network Web Based Payment Service in China
description	Abstract: WeChat payment has recently become a popular mobile payment service in China by bundling with WeChat, the most popular social network service in China. It is interesting to investigate the reasons for its popularity. In this research, we applied the technology acceptance model to predict its acceptability and to identify variables attributing to its popularity. In addition to the primary explanatory variables, i.e., Perceived Ease of Use and Perceived Usefulness, the proposed framework is further extended to include the constructs of Social Interaction, Trust, Perceived Enjoyment and Use Context. The results indicated that the proposed model is able to explain the variance in a user’s intention to use WeChat payment service. We hope this study can provide insights into understanding the adoption behaviour of socially aware mobile payment services.
author	Qu,Yue Rong,Wenge Chen,Hui Ouyang,Yuanxin Xiong,Zhang
author_facet	Qu,Yue Rong,Wenge Chen,Hui Ouyang,Yuanxin Xiong,Zhang
author_sort	Qu,Yue
title	Influencing Factors Analysis for a Social Network Web Based Payment Service in China
title_short	Influencing Factors Analysis for a Social Network Web Based Payment Service in China
title_full	Influencing Factors Analysis for a Social Network Web Based Payment Service in China
title_fullStr	Influencing Factors Analysis for a Social Network Web Based Payment Service in China
title_full_unstemmed	Influencing Factors Analysis for a Social Network Web Based Payment Service in China
title_sort	influencing factors analysis for a social network web based payment service in china
publisher	Universidad de Talca
publishDate	2018
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000300106
work_keys_str_mv	AT quyue influencingfactorsanalysisforasocialnetworkwebbasedpaymentserviceinchina AT rongwenge influencingfactorsanalysisforasocialnetworkwebbasedpaymentserviceinchina AT chenhui influencingfactorsanalysisforasocialnetworkwebbasedpaymentserviceinchina AT ouyangyuanxin influencingfactorsanalysisforasocialnetworkwebbasedpaymentserviceinchina AT xiongzhang influencingfactorsanalysisforasocialnetworkwebbasedpaymentserviceinchina
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Influencing Factors Analysis for a Social Network Web Based Payment Service in China

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