Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach

Abstract:The aim of this paper is to examine the individual and interactive influence of organizational, technical and environmental factors on the diffusion of e-business in Montenegrin tourism organizations. In accordance with this goal a decision tree method is used in this paper. The results sho...

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Autores principales: Rondović,Biljana, Djuričković,Tamara, Kašćelan,Ljiljana
Lenguaje:English
Publicado: Universidad de Talca 2019
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000100104
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