Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach

Abstract:The aim of this paper is to examine the individual and interactive influence of organizational, technical and environmental factors on the diffusion of e-business in Montenegrin tourism organizations. In accordance with this goal a decision tree method is used in this paper. The results sho...

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Autores principales:	Rondović,Biljana, Djuričković,Tamara, Kašćelan,Ljiljana
Lenguaje:	English
Publicado:	Universidad de Talca 2019
Materias:	Information and communication technology diffusion E-business diffusion Decision tree Management Technology-Organisation-Environment (TOE) framework
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000100104
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spelling	oai:scielo:S0718-187620190001001042019-02-28Drivers of E-Business Diffusion in Tourism: A Decision Tree ApproachRondović,BiljanaDjuričković,TamaraKašćelan,Ljiljana Information and communication technology diffusion E-business diffusion Decision tree Management Technology-Organisation-Environment (TOE) framework Abstract:The aim of this paper is to examine the individual and interactive influence of organizational, technical and environmental factors on the diffusion of e-business in Montenegrin tourism organizations. In accordance with this goal a decision tree method is used in this paper. The results showed that organizational factors have the highest individual impact on e-business diffusion and that there is a strong interactive influence of organizational, information technology integration and external support factors. The obtained results provide important information for management and decision-making in conditions when diffusion of information technology innovation needs to be accelerated in such a way that instead of influencing only one group of factors, it affects several factors simultaneously which, in interaction with one another, lead to a greater degree of e-business diffusion.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.14 n.1 20192019-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000100104en10.4067/S0718-18762019000100104
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Information and communication technology diffusion E-business diffusion Decision tree Management Technology-Organisation-Environment (TOE) framework
spellingShingle	Information and communication technology diffusion E-business diffusion Decision tree Management Technology-Organisation-Environment (TOE) framework Rondović,Biljana Djuričković,Tamara Kašćelan,Ljiljana Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach
description	Abstract:The aim of this paper is to examine the individual and interactive influence of organizational, technical and environmental factors on the diffusion of e-business in Montenegrin tourism organizations. In accordance with this goal a decision tree method is used in this paper. The results showed that organizational factors have the highest individual impact on e-business diffusion and that there is a strong interactive influence of organizational, information technology integration and external support factors. The obtained results provide important information for management and decision-making in conditions when diffusion of information technology innovation needs to be accelerated in such a way that instead of influencing only one group of factors, it affects several factors simultaneously which, in interaction with one another, lead to a greater degree of e-business diffusion.
author	Rondović,Biljana Djuričković,Tamara Kašćelan,Ljiljana
author_facet	Rondović,Biljana Djuričković,Tamara Kašćelan,Ljiljana
author_sort	Rondović,Biljana
title	Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach
title_short	Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach
title_full	Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach
title_fullStr	Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach
title_full_unstemmed	Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach
title_sort	drivers of e-business diffusion in tourism: a decision tree approach
publisher	Universidad de Talca
publishDate	2019
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000100104
work_keys_str_mv	AT rondovi263biljana driversofebusinessdiffusionintourismadecisiontreeapproach AT djuri269kovi263tamara driversofebusinessdiffusionintourismadecisiontreeapproach AT ka353263elanljiljana driversofebusinessdiffusionintourismadecisiontreeapproach
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Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach

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