Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach
Abstract:The aim of this paper is to examine the individual and interactive influence of organizational, technical and environmental factors on the diffusion of e-business in Montenegrin tourism organizations. In accordance with this goal a decision tree method is used in this paper. The results sho...
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| Main Authors: | , , |
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| Language: | English |
| Published: |
Universidad de Talca
2019
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| Subjects: | |
| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000100104 |
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