The Driving Forces of Facebook Social Commerce
Abstract:Trust is viewed as a crucial factor in social commerce due to the prominent role and significant amount of peer-generated contents. The current study aims to investigate the relationship between trust in social commerce and customers' purchase intentions by providing a mechanism to des...
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| Autores principales: | , |
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| Lenguaje: | English |
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Universidad de Talca
2019
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000200103 |
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