Role of Privacy Legislations and Online Business Brand Image in Consumer Perceptions of Online Privacy Risk
Abstract:Developing an approach to manage privacy risk is critical to the success of e-marketing. Understanding the antecedents of privacy risk is therefore essential for the success of e-business. Because governments, businesses, and consumers are economic agents, this study examined the effects of...
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| Lenguaje: | English |
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Universidad de Talca
2019
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000200106 |
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