Grey Relational Classification of Consumers' Textual Evaluations in E-Commerce
Abstract: Companies have gained important advantages by the development of electronic commerce. Consumer evaluations in electronic environment offer great possibilities for analysis. The fact that the consumer opinions are comprised of textual data, analyzes have complicated and challenging process....
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| Lenguaje: | English |
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Universidad de Talca
2020
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000100105 |
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