How to Boost your App Store Rating? An Empirical Assessment of Ratings for Mobile Banking Apps

Abstract: Smartphones have become the colossal point of attention for both individuals and businesses worldwide resulting into a whole level of new and innovative experience in mobile computing. Mobile applications (mobile app) is an upshot of such innovative mobile computing and produces a noticeab...

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Auteurs principaux: Pal Kapoor,Anuj, Vij,Madhu
Langue:English
Publié: Universidad de Talca 2020
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Accès en ligne:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000100108
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