A Conjoint Approach to Understanding Online Buyers’ Decisions towards Online Marketplaces
Abstract:The marketplace-based e-commerce is the dominant type so far. Therefore, it is important to understand the decisional attributes and their relevance for online consumers when choosing marketplaces. However, little research is devoted to this issue. This paper outlines seven attributes of ma...
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| Auteurs principaux: | , |
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| Langue: | English |
| Publié: |
Universidad de Talca
2020
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| Sujets: | |
| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000300106 |
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