Pricing Strategies in Presence of Online Consumer Ratings - from the Product Customization Perspective
Abstract:Although there is abundant evidence that online consumer ratings have significant impacts on firms’ pricing strategies, it is unclear how such impacts are influenced by the degree of product customization. This paper sets up a two-period dynamic model to analyze a firm’s...
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| Autores principales: | , , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2020
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000300107 |
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