Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms

Abstract: Online furniture rental platforms are expanding choice and convenience, allowing customers to rent from a wide array of providers with the click of a button or tap of a finger. The business of online furniture rental is undergoing rapid change as new online platforms race to capture market...

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Autores principales: Kapoor,Anuj Pal, Vij,Madhu
Lenguaje:English
Publicado: Universidad de Talca 2021
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000200113
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