Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms
Abstract: Online furniture rental platforms are expanding choice and convenience, allowing customers to rent from a wide array of providers with the click of a button or tap of a finger. The business of online furniture rental is undergoing rapid change as new online platforms race to capture market...
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Universidad de Talca
2021
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oai:scielo:S0718-187620210002001132020-11-26Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental PlatformsKapoor,Anuj PalVij,Madhu Online fashion renting Access-based Consumption Sharing economy Collaborative consumption Online furniture renting platforms Abstract: Online furniture rental platforms are expanding choice and convenience, allowing customers to rent from a wide array of providers with the click of a button or tap of a finger. The business of online furniture rental is undergoing rapid change as new online platforms race to capture markets and customers across most of the metropolitan cities in India. The paper aims to investigate attributes for online furniture rental platforms by proposing and empirically testing platform attributes-conversion model, examine how platform characteristics influence the renting decision of a consumer and how it subsequently lead to conversion. A mix method design was adopted for the study and a pilot study comprising of 341 respondents was carried out. The study focuses on six key attributes - occupational mobility, psychological ownership, complementary services, social gratification, perceived value, and customization, while identifying the most important attributes for renting furniture online.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.16 n.2 20212021-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000200113en10.4067/S0718-18762021000200113 |
| institution |
Scielo Chile |
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Scielo Chile |
| language |
English |
| topic |
Online fashion renting Access-based Consumption Sharing economy Collaborative consumption Online furniture renting platforms |
| spellingShingle |
Online fashion renting Access-based Consumption Sharing economy Collaborative consumption Online furniture renting platforms Kapoor,Anuj Pal Vij,Madhu Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms |
| description |
Abstract: Online furniture rental platforms are expanding choice and convenience, allowing customers to rent from a wide array of providers with the click of a button or tap of a finger. The business of online furniture rental is undergoing rapid change as new online platforms race to capture markets and customers across most of the metropolitan cities in India. The paper aims to investigate attributes for online furniture rental platforms by proposing and empirically testing platform attributes-conversion model, examine how platform characteristics influence the renting decision of a consumer and how it subsequently lead to conversion. A mix method design was adopted for the study and a pilot study comprising of 341 respondents was carried out. The study focuses on six key attributes - occupational mobility, psychological ownership, complementary services, social gratification, perceived value, and customization, while identifying the most important attributes for renting furniture online. |
| author |
Kapoor,Anuj Pal Vij,Madhu |
| author_facet |
Kapoor,Anuj Pal Vij,Madhu |
| author_sort |
Kapoor,Anuj Pal |
| title |
Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms |
| title_short |
Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms |
| title_full |
Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms |
| title_fullStr |
Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms |
| title_full_unstemmed |
Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms |
| title_sort |
want it, rent it: exploring attributes leading to conversion for online furniture rental platforms |
| publisher |
Universidad de Talca |
| publishDate |
2021 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000200113 |
| work_keys_str_mv |
AT kapooranujpal wantitrentitexploringattributesleadingtoconversionforonlinefurniturerentalplatforms AT vijmadhu wantitrentitexploringattributesleadingtoconversionforonlinefurniturerentalplatforms |
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