Wine, product differentiation and tourism: exploring the case of chile and the maule region

As world wine output grows at 1.35%, wine consumption just grows at 0.26 % per year anticipating a surplus of output with negative results in the long-run for both winegrowers and for consumers. Thus, an alternative for emerging exporters, like Chile, is to identify and to target productive efforts...

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Autores principales:	Zamora,Jorge, Bravo,Mercedes
Lenguaje:	English
Publicado:	Universidad de Talca. Instituto de Estudios Humanísticos 2005
Materias:	Wine and globalization Wine routes Wine and tourism Chile
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-23762005000200016
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spelling	oai:scielo:S0718-237620050002000162006-04-19Wine, product differentiation and tourism: exploring the case of chile and the maule regionZamora,JorgeBravo,Mercedes Wine and globalization Wine routes Wine and tourism Chile As world wine output grows at 1.35%, wine consumption just grows at 0.26 % per year anticipating a surplus of output with negative results in the long-run for both winegrowers and for consumers. Thus, an alternative for emerging exporters, like Chile, is to identify and to target productive efforts towards reaching refined segments and niches of the market, instead of selling generic produce to the market at large. Naturally, their wines should be differentiated in a memorable way. Paradoxically, those countries which are large wine exporters seem to be also larger importers of wine. The content of this paper explores the case of Chile as an emerging country, particularly from the New World in the world wine trade, assessing the effect of globalization in the Chilean exporting process. Output and consumption as well as wine trade are analyzed, with special reference to the European and French markets. This is complemented with identification of the source of investments, Chilean trade policies, production and processing technology in this industry. Conclusions state the need for a wider vision in the strategic development of the sector, stating research and collaboration needs between winegrowers, consumers and local communities; locals should be involved in wine tourism exalting terroir. Research needs are identified.info:eu-repo/semantics/openAccessUniversidad de Talca. Instituto de Estudios HumanísticosUniversum (Talca) v.20 n.2 20052005-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-23762005000200016en10.4067/S0718-23762005000200016
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Wine and globalization Wine routes Wine and tourism Chile
spellingShingle	Wine and globalization Wine routes Wine and tourism Chile Zamora,Jorge Bravo,Mercedes Wine, product differentiation and tourism: exploring the case of chile and the maule region
description	As world wine output grows at 1.35%, wine consumption just grows at 0.26 % per year anticipating a surplus of output with negative results in the long-run for both winegrowers and for consumers. Thus, an alternative for emerging exporters, like Chile, is to identify and to target productive efforts towards reaching refined segments and niches of the market, instead of selling generic produce to the market at large. Naturally, their wines should be differentiated in a memorable way. Paradoxically, those countries which are large wine exporters seem to be also larger importers of wine. The content of this paper explores the case of Chile as an emerging country, particularly from the New World in the world wine trade, assessing the effect of globalization in the Chilean exporting process. Output and consumption as well as wine trade are analyzed, with special reference to the European and French markets. This is complemented with identification of the source of investments, Chilean trade policies, production and processing technology in this industry. Conclusions state the need for a wider vision in the strategic development of the sector, stating research and collaboration needs between winegrowers, consumers and local communities; locals should be involved in wine tourism exalting terroir. Research needs are identified.
author	Zamora,Jorge Bravo,Mercedes
author_facet	Zamora,Jorge Bravo,Mercedes
author_sort	Zamora,Jorge
title	Wine, product differentiation and tourism: exploring the case of chile and the maule region
title_short	Wine, product differentiation and tourism: exploring the case of chile and the maule region
title_full	Wine, product differentiation and tourism: exploring the case of chile and the maule region
title_fullStr	Wine, product differentiation and tourism: exploring the case of chile and the maule region
title_full_unstemmed	Wine, product differentiation and tourism: exploring the case of chile and the maule region
title_sort	wine, product differentiation and tourism: exploring the case of chile and the maule region
publisher	Universidad de Talca. Instituto de Estudios Humanísticos
publishDate	2005
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-23762005000200016
work_keys_str_mv	AT zamorajorge wineproductdifferentiationandtourismexploringthecaseofchileandthemauleregion AT bravomercedes wineproductdifferentiationandtourismexploringthecaseofchileandthemauleregion
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Wine, product differentiation and tourism: exploring the case of chile and the maule region

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