Firm's Innovation Expectation, Potential and Actions: Impressions on the Japanese Videogame Console Market

From the major assumptions proposed by the Theory of the Firm, it is possible to understand the firm as the primary site for innovation. Innovation efforts are justified by the vital need of any firm to generate enough solutions to be validated in the market. All along the market validation process,...

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Autores principales:	Zawislak,Paulo A, Larentis,Fabiano, Machado,Cássio B, Andrade,Alexandre M
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2009
Materias:	technology innovation S-Curve videogame console market decision making performance
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242009000400006
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spelling	oai:scielo:S0718-272420090004000062010-04-08Firm's Innovation Expectation, Potential and Actions: Impressions on the Japanese Videogame Console MarketZawislak,Paulo ALarentis,FabianoMachado,Cássio BAndrade,Alexandre M technology innovation S-Curve videogame console market decision making performance From the major assumptions proposed by the Theory of the Firm, it is possible to understand the firm as the primary site for innovation. Innovation efforts are justified by the vital need of any firm to generate enough solutions to be validated in the market. All along the market validation process, one can identify the life cycle of the innovation, easily represented by an "S-curve". Whether due to the new solution's success in terms of sales, market share or technological improvements, there is a sequence of stages that are, invariably, repeated in all technologies: startup, development and maturity. This paper presents, based on an S-curve model for innovation expectation and potential, the analysis of the major players (Nintendo, Sony and Microsoft) actions´ in the Japanese videogame console market. The most interesting findings are that firms launch new products somewhere just before the inflexion point of the previous S-curve, and stress the life cycle of each on-going technology by keeping, simultaneously, different versions of the consoles.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.4 n.4 20092009-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242009000400006en10.4067/S0718-27242009000400006
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	technology innovation S-Curve videogame console market decision making performance
spellingShingle	technology innovation S-Curve videogame console market decision making performance Zawislak,Paulo A Larentis,Fabiano Machado,Cássio B Andrade,Alexandre M Firm's Innovation Expectation, Potential and Actions: Impressions on the Japanese Videogame Console Market
description	From the major assumptions proposed by the Theory of the Firm, it is possible to understand the firm as the primary site for innovation. Innovation efforts are justified by the vital need of any firm to generate enough solutions to be validated in the market. All along the market validation process, one can identify the life cycle of the innovation, easily represented by an "S-curve". Whether due to the new solution's success in terms of sales, market share or technological improvements, there is a sequence of stages that are, invariably, repeated in all technologies: startup, development and maturity. This paper presents, based on an S-curve model for innovation expectation and potential, the analysis of the major players (Nintendo, Sony and Microsoft) actions´ in the Japanese videogame console market. The most interesting findings are that firms launch new products somewhere just before the inflexion point of the previous S-curve, and stress the life cycle of each on-going technology by keeping, simultaneously, different versions of the consoles.
author	Zawislak,Paulo A Larentis,Fabiano Machado,Cássio B Andrade,Alexandre M
author_facet	Zawislak,Paulo A Larentis,Fabiano Machado,Cássio B Andrade,Alexandre M
author_sort	Zawislak,Paulo A
title	Firm's Innovation Expectation, Potential and Actions: Impressions on the Japanese Videogame Console Market
title_short	Firm's Innovation Expectation, Potential and Actions: Impressions on the Japanese Videogame Console Market
title_full	Firm's Innovation Expectation, Potential and Actions: Impressions on the Japanese Videogame Console Market
title_fullStr	Firm's Innovation Expectation, Potential and Actions: Impressions on the Japanese Videogame Console Market
title_full_unstemmed	Firm's Innovation Expectation, Potential and Actions: Impressions on the Japanese Videogame Console Market
title_sort	firm's innovation expectation, potential and actions: impressions on the japanese videogame console market
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2009
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242009000400006
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Firm's Innovation Expectation, Potential and Actions: Impressions on the Japanese Videogame Console Market

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