The New Managerial Challenge: Transforming Environmental and Health Issues to Competitive Advantages

The major aim of the paper is to investigate how environmental ("green") factors may influence on international business activities and the competitiveness of firms. The paper suggests that an environmental performance lower than the industry average would represent a risk for the firm, wh...

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Autores principales: Moen,Øystein, Bramming Jørgensen,Rikke
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2010
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000200003
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