The Simultaneous Impact of Supplier and Customer Involvement on New Product Performance

The recall rates of various products these years have triggered a new round of interests in the impacts of supplier involvement (SI) and customer involvement (Cl) on new product performance (NPP). However, existing literature looks at either SI or Cl but not both. Most supply chain management papers...

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Autores principales: Sun,Hongyi, Yau,Hon Keung, Ming Suen,Eric Kwok
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2010
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000400006
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