The Simultaneous Impact of Supplier and Customer Involvement on New Product Performance

The recall rates of various products these years have triggered a new round of interests in the impacts of supplier involvement (SI) and customer involvement (Cl) on new product performance (NPP). However, existing literature looks at either SI or Cl but not both. Most supply chain management papers...

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Autores principales:	Sun,Hongyi, Yau,Hon Keung, Ming Suen,Eric Kwok
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2010
Materias:	supplier involvement customer involvement new product performance quality and reliability time to market product innovativeness
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000400006
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spelling	oai:scielo:S0718-272420100004000062011-03-22The Simultaneous Impact of Supplier and Customer Involvement on New Product PerformanceSun,HongyiYau,Hon KeungMing Suen,Eric Kwok supplier involvement customer involvement new product performance quality and reliability time to market product innovativeness The recall rates of various products these years have triggered a new round of interests in the impacts of supplier involvement (SI) and customer involvement (Cl) on new product performance (NPP). However, existing literature looks at either SI or Cl but not both. Most supply chain management papers focus on SI and NPP while research in marketing field focuses on Cl and NPP. Additionally, the NPP has not been elaborated into detail dimensions in these previous studies. This research investigates the impact of both SI and Cl on the three dimensions of NPP, namely new product quality and reliability, time to market and product innovativeness. The research was based on the data from over 600 manufacturers in 21 countries. Structural equation modeling (SEM) is used to test the simultaneous impact of SI and Cl on NPP. The results show that SI influences all the three dimensions of NPP while Cl influences quality and reliability. The research also reveals that companies pay more attention to Cl than SI. It seems that more efforts in both academic and practical fields are needed to enhance SI in relation to NPD. The research suggests that both SI and Cl should be implemented in new product development process. It is not a two-party issue but a three-party-issue.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.5 n.4 20102010-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000400006en10.4067/S0718-27242010000400006
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	supplier involvement customer involvement new product performance quality and reliability time to market product innovativeness
spellingShingle	supplier involvement customer involvement new product performance quality and reliability time to market product innovativeness Sun,Hongyi Yau,Hon Keung Ming Suen,Eric Kwok The Simultaneous Impact of Supplier and Customer Involvement on New Product Performance
description	The recall rates of various products these years have triggered a new round of interests in the impacts of supplier involvement (SI) and customer involvement (Cl) on new product performance (NPP). However, existing literature looks at either SI or Cl but not both. Most supply chain management papers focus on SI and NPP while research in marketing field focuses on Cl and NPP. Additionally, the NPP has not been elaborated into detail dimensions in these previous studies. This research investigates the impact of both SI and Cl on the three dimensions of NPP, namely new product quality and reliability, time to market and product innovativeness. The research was based on the data from over 600 manufacturers in 21 countries. Structural equation modeling (SEM) is used to test the simultaneous impact of SI and Cl on NPP. The results show that SI influences all the three dimensions of NPP while Cl influences quality and reliability. The research also reveals that companies pay more attention to Cl than SI. It seems that more efforts in both academic and practical fields are needed to enhance SI in relation to NPD. The research suggests that both SI and Cl should be implemented in new product development process. It is not a two-party issue but a three-party-issue.
author	Sun,Hongyi Yau,Hon Keung Ming Suen,Eric Kwok
author_facet	Sun,Hongyi Yau,Hon Keung Ming Suen,Eric Kwok
author_sort	Sun,Hongyi
title	The Simultaneous Impact of Supplier and Customer Involvement on New Product Performance
title_short	The Simultaneous Impact of Supplier and Customer Involvement on New Product Performance
title_full	The Simultaneous Impact of Supplier and Customer Involvement on New Product Performance
title_fullStr	The Simultaneous Impact of Supplier and Customer Involvement on New Product Performance
title_full_unstemmed	The Simultaneous Impact of Supplier and Customer Involvement on New Product Performance
title_sort	simultaneous impact of supplier and customer involvement on new product performance
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2010
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000400006
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The Simultaneous Impact of Supplier and Customer Involvement on New Product Performance

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