The Simultaneous Impact of Supplier and Customer Involvement on New Product Performance
The recall rates of various products these years have triggered a new round of interests in the impacts of supplier involvement (SI) and customer involvement (Cl) on new product performance (NPP). However, existing literature looks at either SI or Cl but not both. Most supply chain management papers...
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| Auteurs principaux: | , , |
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| Langue: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2010
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| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000400006 |
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