Service Quality and Customers preference of Cellular Mobile Service Providers
A research study was conducted with an objective to understand the Indian consumers' perception choice in selecting cellular mobile telecommunication service providers. Consumers' perception is widely varied in accordance with the Communication quality, call service, facilities, price, cus...
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| Main Authors: | , |
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| Language: | English |
| Published: |
Universidad Alberto Hurtado. Facultad de Economía y Negocios
2011
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| Subjects: | |
| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000100004 |
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