Service Quality and Customers preference of Cellular Mobile Service Providers
A research study was conducted with an objective to understand the Indian consumers' perception choice in selecting cellular mobile telecommunication service providers. Consumers' perception is widely varied in accordance with the Communication quality, call service, facilities, price, cus...
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2011
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oai:scielo:S0718-272420110001000042011-04-20Service Quality and Customers preference of Cellular Mobile Service ProvidersPaulrajan,RajkumarRajkumar,Harish Service quality cellular mobile customer preference A research study was conducted with an objective to understand the Indian consumers' perception choice in selecting cellular mobile telecommunication service providers. Consumers' perception is widely varied in accordance with the Communication quality, call service, facilities, price, customer care and service provider's attributes. A structured questionnaire was developed to collect the required primary data from the consumers. Collected data were analysed, reliability and factor analysis were carried out. The outcome of this research shows a comprehensively integrated framework to understand the relationships among several dimensions. The study shows communication and price were most influential and most preferential factors in selecting telecommunication service provider. However, product quality and availability has a significant impact on consumer perception choice in selecting cellular mobile service provider.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.6 n.1 20112011-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000100004en10.4067/S0718-27242011000100004 |
| institution |
Scielo Chile |
| collection |
Scielo Chile |
| language |
English |
| topic |
Service quality cellular mobile customer preference |
| spellingShingle |
Service quality cellular mobile customer preference Paulrajan,Rajkumar Rajkumar,Harish Service Quality and Customers preference of Cellular Mobile Service Providers |
| description |
A research study was conducted with an objective to understand the Indian consumers' perception choice in selecting cellular mobile telecommunication service providers. Consumers' perception is widely varied in accordance with the Communication quality, call service, facilities, price, customer care and service provider's attributes. A structured questionnaire was developed to collect the required primary data from the consumers. Collected data were analysed, reliability and factor analysis were carried out. The outcome of this research shows a comprehensively integrated framework to understand the relationships among several dimensions. The study shows communication and price were most influential and most preferential factors in selecting telecommunication service provider. However, product quality and availability has a significant impact on consumer perception choice in selecting cellular mobile service provider. |
| author |
Paulrajan,Rajkumar Rajkumar,Harish |
| author_facet |
Paulrajan,Rajkumar Rajkumar,Harish |
| author_sort |
Paulrajan,Rajkumar |
| title |
Service Quality and Customers preference of Cellular Mobile Service Providers |
| title_short |
Service Quality and Customers preference of Cellular Mobile Service Providers |
| title_full |
Service Quality and Customers preference of Cellular Mobile Service Providers |
| title_fullStr |
Service Quality and Customers preference of Cellular Mobile Service Providers |
| title_full_unstemmed |
Service Quality and Customers preference of Cellular Mobile Service Providers |
| title_sort |
service quality and customers preference of cellular mobile service providers |
| publisher |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
| publishDate |
2011 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000100004 |
| work_keys_str_mv |
AT paulrajanrajkumar servicequalityandcustomerspreferenceofcellularmobileserviceproviders AT rajkumarharish servicequalityandcustomerspreferenceofcellularmobileserviceproviders |
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