Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value
Establishing deep understanding of customers is a prerequisite to improve success rates of innovations under todays transient business conditions. This paper summarizes methods and tools to increase customer understanding in new product development. A case study of developing an office chair was co...
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| Autores principales: | , |
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| Lenguaje: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2011
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000400013 |
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