Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value

Establishing deep understanding of customers is a prerequisite to improve success rates of innovations under todays transient business conditions. This paper summarizes methods and tools to increase customer understanding in new product development. A case study of developing an office chair was co...

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Autores principales:	Overvik Olsen,Tonje, Welo,Torgeir
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2011
Materias:	Product innovation customer-focus user involvement methods strategies case study web based survey interview observation participatory design
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000400013
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spelling	oai:scielo:S0718-272420110004000132012-02-03Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer ValueOvervik Olsen,TonjeWelo,Torgeir Product innovation customer-focus user involvement methods strategies case study web based survey interview observation participatory design Establishing deep understanding of customers is a prerequisite to improve success rates of innovations under todays transient business conditions. This paper summarizes methods and tools to increase customer understanding in new product development. A case study of developing an office chair was conducted, utilizing four such methods (web based survey, interview, observation and workshops) to provide directions for later application. Results indicate that methods revealing emotionally-related customer information (workshops and observation) are resource-intensive and provide less amount of information directly applicable to the product development team. The opposite is the case for methods providing more functionally-related information (web based survey and interview). The overall conclusion is that the latter methods are more suitable for product improvements, while the former may provide valuable information for creating more differentiated products.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.6 n.4 20112011-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000400013en10.4067/S0718-27242011000400013
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Product innovation customer-focus user involvement methods strategies case study web based survey interview observation participatory design
spellingShingle	Product innovation customer-focus user involvement methods strategies case study web based survey interview observation participatory design Overvik Olsen,Tonje Welo,Torgeir Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value
description	Establishing deep understanding of customers is a prerequisite to improve success rates of innovations under todays transient business conditions. This paper summarizes methods and tools to increase customer understanding in new product development. A case study of developing an office chair was conducted, utilizing four such methods (web based survey, interview, observation and workshops) to provide directions for later application. Results indicate that methods revealing emotionally-related customer information (workshops and observation) are resource-intensive and provide less amount of information directly applicable to the product development team. The opposite is the case for methods providing more functionally-related information (web based survey and interview). The overall conclusion is that the latter methods are more suitable for product improvements, while the former may provide valuable information for creating more differentiated products.
author	Overvik Olsen,Tonje Welo,Torgeir
author_facet	Overvik Olsen,Tonje Welo,Torgeir
author_sort	Overvik Olsen,Tonje
title	Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value
title_short	Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value
title_full	Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value
title_fullStr	Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value
title_full_unstemmed	Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value
title_sort	maximizing product innovation through adaptive application of user-centered methods for defining customer value
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2011
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000400013
work_keys_str_mv	AT overvikolsentonje maximizingproductinnovationthroughadaptiveapplicationofusercenteredmethodsfordefiningcustomervalue AT welotorgeir maximizingproductinnovationthroughadaptiveapplicationofusercenteredmethodsfordefiningcustomervalue
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Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value

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