Understanding Consumer’s Acceptance of Technology-Based Innovations in Retailing
The availability of a huge number of studies about the Technology Acceptance Model (TAM) for predicting consumer’s acceptance and usage of innovations in points of sale motivates writing of the present. Review, with emphasis on the new variables integrated in the traditional model. This is...
Enregistré dans:
| Auteurs principaux: | , |
|---|---|
| Langue: | English |
| Publié: |
Universidad Alberto Hurtado. Facultad de Economía y Negocios
2012
|
| Sujets: | |
| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000400001 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|