Enhancing New Product Development (NPD) Portfolio Performance by Shaping the Development Funnel

New product development (NPD) projects are typically managed through a series of screens, or gates, where ideas compete for resources. Ideas are carved into projects, and these projects are reviewed, and approved or terminated through the screening process so that only the best performing projects c...

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Autores principales: Soares Figueiredo,Paulo, Loiola,Elisabeth
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2012
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000400002
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