Enhancing New Product Development (NPD) Portfolio Performance by Shaping the Development Funnel

New product development (NPD) projects are typically managed through a series of screens, or gates, where ideas compete for resources. Ideas are carved into projects, and these projects are reviewed, and approved or terminated through the screening process so that only the best performing projects c...

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Autores principales:	Soares Figueiredo,Paulo, Loiola,Elisabeth
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2012
Materias:	product development ideas projects product pipeline management development funnel stage/gate screening
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000400002
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spelling	oai:scielo:S0718-272420120004000022013-05-02Enhancing New Product Development (NPD) Portfolio Performance by Shaping the Development FunnelSoares Figueiredo,PauloLoiola,Elisabeth product development ideas projects product pipeline management development funnel stage/gate screening New product development (NPD) projects are typically managed through a series of screens, or gates, where ideas compete for resources. Ideas are carved into projects, and these projects are reviewed, and approved or terminated through the screening process so that only the best performing projects continue to subsequent stages of design, development and testing, and are released into the market place (Krishnan and Ulrich 2001; Terwiesch and Ulrich 2009). Most large innovative organizations deal with more than one NPD project at a time and typically engage in product pipeline management (PPM), where a set of active projects are evaluated together while they traverse through a sequence of such screens. Key decisions in a R&D pipeline are: screen thresholds, complexity of projects, resource allocation and capacity adjustment biases. We explore the impact of structural and behavioral aspects of these decisions through a simulation based analysis of a pharmaceutical dataset. Results establish concave relationships between value created at the end of pipeline and the resource allocation and complexity allocation biases, indicating optimizability and a limit for front loading practices.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.7 n.4 20122012-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000400002en10.4067/S0718-27242012000400002
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	product development ideas projects product pipeline management development funnel stage/gate screening
spellingShingle	product development ideas projects product pipeline management development funnel stage/gate screening Soares Figueiredo,Paulo Loiola,Elisabeth Enhancing New Product Development (NPD) Portfolio Performance by Shaping the Development Funnel
description	New product development (NPD) projects are typically managed through a series of screens, or gates, where ideas compete for resources. Ideas are carved into projects, and these projects are reviewed, and approved or terminated through the screening process so that only the best performing projects continue to subsequent stages of design, development and testing, and are released into the market place (Krishnan and Ulrich 2001; Terwiesch and Ulrich 2009). Most large innovative organizations deal with more than one NPD project at a time and typically engage in product pipeline management (PPM), where a set of active projects are evaluated together while they traverse through a sequence of such screens. Key decisions in a R&D pipeline are: screen thresholds, complexity of projects, resource allocation and capacity adjustment biases. We explore the impact of structural and behavioral aspects of these decisions through a simulation based analysis of a pharmaceutical dataset. Results establish concave relationships between value created at the end of pipeline and the resource allocation and complexity allocation biases, indicating optimizability and a limit for front loading practices.
author	Soares Figueiredo,Paulo Loiola,Elisabeth
author_facet	Soares Figueiredo,Paulo Loiola,Elisabeth
author_sort	Soares Figueiredo,Paulo
title	Enhancing New Product Development (NPD) Portfolio Performance by Shaping the Development Funnel
title_short	Enhancing New Product Development (NPD) Portfolio Performance by Shaping the Development Funnel
title_full	Enhancing New Product Development (NPD) Portfolio Performance by Shaping the Development Funnel
title_fullStr	Enhancing New Product Development (NPD) Portfolio Performance by Shaping the Development Funnel
title_full_unstemmed	Enhancing New Product Development (NPD) Portfolio Performance by Shaping the Development Funnel
title_sort	enhancing new product development (npd) portfolio performance by shaping the development funnel
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2012
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000400002
work_keys_str_mv	AT soaresfigueiredopaulo enhancingnewproductdevelopmentnpdportfolioperformancebyshapingthedevelopmentfunnel AT loiolaelisabeth enhancingnewproductdevelopmentnpdportfolioperformancebyshapingthedevelopmentfunnel
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Enhancing New Product Development (NPD) Portfolio Performance by Shaping the Development Funnel

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