How to Justify Purchase of an iPad: Users of the Latest Launch
Contemporary technology innovation is increasingly based on convergence and the multiple uses of products. This change is detailed in the literature about new product development, as well as that on systems integration. This article focuses on the factors that determine the justification for using a...
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| Auteurs principaux: | , , |
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| Langue: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2014
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| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242014000300008 |
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