A Systematic and Creative Methodology to Drive Strategic Management: Chilean Case Study in Atacama-Region

A strategic analysis can be considered as a complex process that requires specific analytical skills as technique, knowledge and intuition. A new methodology needs to be capable of obtaining new knowledge to anticipate a more holistic strategic directions. With this perspective, in this article is p...

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Autores principales: Nikulin,Christopher, Becker,Gabriela
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2015
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000200009
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