A Systematic and Creative Methodology to Drive Strategic Management: Chilean Case Study in Atacama-Region
A strategic analysis can be considered as a complex process that requires specific analytical skills as technique, knowledge and intuition. A new methodology needs to be capable of obtaining new knowledge to anticipate a more holistic strategic directions. With this perspective, in this article is p...
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| Main Authors: | , |
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| Language: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2015
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| Subjects: | |
| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000200009 |
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