Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level Study
This work examines the relationship between the three market orientation (MO) components, i.e. customer orientation, competitor orientation and inter-functional coordination, and the extension to which small and medium-sized enterprises (SMEs) use different sources of knowledge to innovate. Based on...
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| Autores principales: | , , |
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| Lenguaje: | English |
| Publicado: |
Universidad Alberto Hurtado. Facultad de Economía y Negocios
2016
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000300001 |
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