Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level Study

This work examines the relationship between the three market orientation (MO) components, i.e. customer orientation, competitor orientation and inter-functional coordination, and the extension to which small and medium-sized enterprises (SMEs) use different sources of knowledge to innovate. Based on...

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Autores principales: Didonet,Simone Regina, Díaz,Guillermo, Machado,Ana Maria
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2016
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000300001
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spelling oai:scielo:S0718-272420160003000012016-11-11Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level StudyDidonet,Simone ReginaDíaz,GuillermoMachado,Ana Maria market orientation sources of knowledge innovation small and medium-sized enterprises This work examines the relationship between the three market orientation (MO) components, i.e. customer orientation, competitor orientation and inter-functional coordination, and the extension to which small and medium-sized enterprises (SMEs) use different sources of knowledge to innovate. Based on a sample of 181 Chilean SMEs, a confirmatory factorial analysis (CFA) was performed to analyze the relationship among constructs. The results show that the extension to which SMEs use different sources of knowledge to innovate depends on the interactions between MO components. This study addresses a gap in the literature, by linking and interrelating market orientation components to the innovation perspective in SMEs. Therefore, we provide insights into the role of each MO component in influencing the extension to which firms seek for and use different sources of knowledge to innovate and attempt to explain some literature inconsistencies on the theme.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.11 n.3 20162016-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000300001en10.4067/S0718-27242016000300001
institution Scielo Chile
collection Scielo Chile
language English
topic market orientation
sources of knowledge
innovation
small and medium-sized enterprises
spellingShingle market orientation
sources of knowledge
innovation
small and medium-sized enterprises
Didonet,Simone Regina
Díaz,Guillermo
Machado,Ana Maria
Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level Study
description This work examines the relationship between the three market orientation (MO) components, i.e. customer orientation, competitor orientation and inter-functional coordination, and the extension to which small and medium-sized enterprises (SMEs) use different sources of knowledge to innovate. Based on a sample of 181 Chilean SMEs, a confirmatory factorial analysis (CFA) was performed to analyze the relationship among constructs. The results show that the extension to which SMEs use different sources of knowledge to innovate depends on the interactions between MO components. This study addresses a gap in the literature, by linking and interrelating market orientation components to the innovation perspective in SMEs. Therefore, we provide insights into the role of each MO component in influencing the extension to which firms seek for and use different sources of knowledge to innovate and attempt to explain some literature inconsistencies on the theme.
author Didonet,Simone Regina
Díaz,Guillermo
Machado,Ana Maria
author_facet Didonet,Simone Regina
Díaz,Guillermo
Machado,Ana Maria
author_sort Didonet,Simone Regina
title Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level Study
title_short Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level Study
title_full Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level Study
title_fullStr Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level Study
title_full_unstemmed Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level Study
title_sort market orientation and sources of knowledge to innovate in smes: a firm level study
publisher Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate 2016
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000300001
work_keys_str_mv AT didonetsimoneregina marketorientationandsourcesofknowledgetoinnovateinsmesafirmlevelstudy
AT diazguillermo marketorientationandsourcesofknowledgetoinnovateinsmesafirmlevelstudy
AT machadoanamaria marketorientationandsourcesofknowledgetoinnovateinsmesafirmlevelstudy
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