Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level Study

Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level Study

This work examines the relationship between the three market orientation (MO) components, i.e. customer orientation, competitor orientation and inter-functional coordination, and the extension to which small and medium-sized enterprises (SMEs) use different sources of knowledge to innovate. Based on...

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Autores principales: Didonet,Simone Regina, Díaz,Guillermo, Machado,Ana Maria
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2016
Materias:
market orientation
sources of knowledge
innovation
small and medium-sized enterprises
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000300001
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