Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation

The representation of business models has been recently widespread, especially in the pursuit of innovation. However, defining a company's business model is sometimes limited to discussion and debates. This study observes the need for performance measurement so that business models can be data-...

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Autores principales:	Batocchio,Antonio, Ferraz Minatogawa,Vinicius Luiz, Anholon,Rosley
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2017
Materias:	Business model Canvas Business model performance Balanced Scorecard Performance Management
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000100007
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spelling	oai:scielo:S0718-272420170001000072017-05-15Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model InnovationBatocchio,AntonioFerraz Minatogawa,Vinicius LuizAnholon,Rosley Business model Canvas Business model performance Balanced Scorecard Performance Management The representation of business models has been recently widespread, especially in the pursuit of innovation. However, defining a company's business model is sometimes limited to discussion and debates. This study observes the need for performance measurement so that business models can be data-driven. To meet this goal, the work proposed as a hypothesis the creation of a method that combines the practices of the Balanced Scorecard with a method of business models representation - the Business Model Canvas. Such a combination was based on study of conceptual adaptation, resulting in an application roadmap. A case study application was performed to check the functionality of the proposition, focusing on startup organizations. It was concluded that based on the performance assessment of the business model it is possible to propose the search for change through experimentation, a path that can lead to business model innovation.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.12 n.1 20172017-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000100007en10.4067/S0718-27242017000100007
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Business model Canvas Business model performance Balanced Scorecard Performance Management
spellingShingle	Business model Canvas Business model performance Balanced Scorecard Performance Management Batocchio,Antonio Ferraz Minatogawa,Vinicius Luiz Anholon,Rosley Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation
description	The representation of business models has been recently widespread, especially in the pursuit of innovation. However, defining a company's business model is sometimes limited to discussion and debates. This study observes the need for performance measurement so that business models can be data-driven. To meet this goal, the work proposed as a hypothesis the creation of a method that combines the practices of the Balanced Scorecard with a method of business models representation - the Business Model Canvas. Such a combination was based on study of conceptual adaptation, resulting in an application roadmap. A case study application was performed to check the functionality of the proposition, focusing on startup organizations. It was concluded that based on the performance assessment of the business model it is possible to propose the search for change through experimentation, a path that can lead to business model innovation.
author	Batocchio,Antonio Ferraz Minatogawa,Vinicius Luiz Anholon,Rosley
author_facet	Batocchio,Antonio Ferraz Minatogawa,Vinicius Luiz Anholon,Rosley
author_sort	Batocchio,Antonio
title	Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation
title_short	Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation
title_full	Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation
title_fullStr	Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation
title_full_unstemmed	Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation
title_sort	proposal for a method for business model performance assessment: toward an experimentation tool for business model innovation
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2017
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000100007
work_keys_str_mv	AT batocchioantonio proposalforamethodforbusinessmodelperformanceassessmenttowardanexperimentationtoolforbusinessmodelinnovation AT ferrazminatogawaviniciusluiz proposalforamethodforbusinessmodelperformanceassessmenttowardanexperimentationtoolforbusinessmodelinnovation AT anholonrosley proposalforamethodforbusinessmodelperformanceassessmenttowardanexperimentationtoolforbusinessmodelinnovation
_version_	1714203278468710400

Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation

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