Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation

Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation

The representation of business models has been recently widespread, especially in the pursuit of innovation. However, defining a company's business model is sometimes limited to discussion and debates. This study observes the need for performance measurement so that business models can be data-...

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Autores principales: Batocchio,Antonio, Ferraz Minatogawa,Vinicius Luiz, Anholon,Rosley
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2017
Materias:
Business model Canvas
Business model performance
Balanced Scorecard
Performance Management
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000100007
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