Perceived Function: An Investigation into a Product Advantage between Aesthetics and Function
Abstract This study involved an empirical comparison of product competitiveness driven by aesthetic and technological innovations in a mature market. This study began with a theoretical idea that users may perceive and evaluate technology development through the visible form of a product. Statistica...
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| Auteurs principaux: | , , |
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| Langue: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2019
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| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242019000200033 |
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