Perceived Function: An Investigation into a Product Advantage between Aesthetics and Function

Abstract This study involved an empirical comparison of product competitiveness driven by aesthetic and technological innovations in a mature market. This study began with a theoretical idea that users may perceive and evaluate technology development through the visible form of a product. Statistica...

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Autores principales:	Goto,Satoru, Shigemoto,Yuuki, Ishida,Shuichi
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2019
Materias:	Function Aesthetics Perceived function Utilitarian and hedonic value
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242019000200033
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spelling	oai:scielo:S0718-272420190002000332019-08-09Perceived Function: An Investigation into a Product Advantage between Aesthetics and FunctionGoto,SatoruShigemoto,YuukiIshida,Shuichi Function Aesthetics Perceived function Utilitarian and hedonic value Abstract This study involved an empirical comparison of product competitiveness driven by aesthetic and technological innovations in a mature market. This study began with a theoretical idea that users may perceive and evaluate technology development through the visible form of a product. Statistical analyses of user reviews of digital cameras showed that the impact of technology development on competitiveness was greater than that of aesthetic changes. The results demonstrated that users did not leverage product appearance for the recognition of technology development. Moreover, the findings show that specification information had a greater influence on product advantage when users did not visually perceive technological improvement. These results may indicate that manufacturers have not yet fully exploited product design for maximising product advantage in the mature market.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.14 n.2 20192019-07-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242019000200033en10.4067/S0718-27242019000200033
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Function Aesthetics Perceived function Utilitarian and hedonic value
spellingShingle	Function Aesthetics Perceived function Utilitarian and hedonic value Goto,Satoru Shigemoto,Yuuki Ishida,Shuichi Perceived Function: An Investigation into a Product Advantage between Aesthetics and Function
description	Abstract This study involved an empirical comparison of product competitiveness driven by aesthetic and technological innovations in a mature market. This study began with a theoretical idea that users may perceive and evaluate technology development through the visible form of a product. Statistical analyses of user reviews of digital cameras showed that the impact of technology development on competitiveness was greater than that of aesthetic changes. The results demonstrated that users did not leverage product appearance for the recognition of technology development. Moreover, the findings show that specification information had a greater influence on product advantage when users did not visually perceive technological improvement. These results may indicate that manufacturers have not yet fully exploited product design for maximising product advantage in the mature market.
author	Goto,Satoru Shigemoto,Yuuki Ishida,Shuichi
author_facet	Goto,Satoru Shigemoto,Yuuki Ishida,Shuichi
author_sort	Goto,Satoru
title	Perceived Function: An Investigation into a Product Advantage between Aesthetics and Function
title_short	Perceived Function: An Investigation into a Product Advantage between Aesthetics and Function
title_full	Perceived Function: An Investigation into a Product Advantage between Aesthetics and Function
title_fullStr	Perceived Function: An Investigation into a Product Advantage between Aesthetics and Function
title_full_unstemmed	Perceived Function: An Investigation into a Product Advantage between Aesthetics and Function
title_sort	perceived function: an investigation into a product advantage between aesthetics and function
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2019
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242019000200033
work_keys_str_mv	AT gotosatoru perceivedfunctionaninvestigationintoaproductadvantagebetweenaestheticsandfunction AT shigemotoyuuki perceivedfunctionaninvestigationintoaproductadvantagebetweenaestheticsandfunction AT ishidashuichi perceivedfunctionaninvestigationintoaproductadvantagebetweenaestheticsandfunction
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Perceived Function: An Investigation into a Product Advantage between Aesthetics and Function

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