Perceived Function: An Investigation into a Product Advantage between Aesthetics and Function

Perceived Function: An Investigation into a Product Advantage between Aesthetics and Function

Abstract This study involved an empirical comparison of product competitiveness driven by aesthetic and technological innovations in a mature market. This study began with a theoretical idea that users may perceive and evaluate technology development through the visible form of a product. Statistica...

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Autores principales: Goto,Satoru, Shigemoto,Yuuki, Ishida,Shuichi
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2019
Materias:
Function
Aesthetics
Perceived function
Utilitarian and hedonic value
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242019000200033
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