Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends

Abstract: The growing importance of entrepreneurship and innovation for economic growth has propitiated a discursive genre that nowadays is almost omnipresent, i.e., the pitch. As with other emerging genres used in professional settings (e.g., selling presentations, business plans, etc.), several in...

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Autores principales: Sabaj,Omar, Cabezas,Paula, Varas,Germán, González-Vergara,Carlos, Pina-Stranger,Álvaro
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2020
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242020000100055
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