Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends

Abstract: The growing importance of entrepreneurship and innovation for economic growth has propitiated a discursive genre that nowadays is almost omnipresent, i.e., the pitch. As with other emerging genres used in professional settings (e.g., selling presentations, business plans, etc.), several in...

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Autores principales:	Sabaj,Omar, Cabezas,Paula, Varas,Germán, González-Vergara,Carlos, Pina-Stranger,Álvaro
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2020
Materias:	business pitch innovation discourse innovation genres
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242020000100055
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spelling	oai:scielo:S0718-272420200001000552020-07-06Empirical Literature on the Business Pitch: Classes, Critiques and Future TrendsSabaj,OmarCabezas,PaulaVaras,GermánGonzález-Vergara,CarlosPina-Stranger,Álvaro business pitch innovation discourse innovation genres Abstract: The growing importance of entrepreneurship and innovation for economic growth has propitiated a discursive genre that nowadays is almost omnipresent, i.e., the pitch. As with other emerging genres used in professional settings (e.g., selling presentations, business plans, etc.), several instructional discourses regarding the pitch have come out in the form of manuals and courses offering training on “how to make a pitch more powerful”. Empirical research, however, is less common. The aim of this paper is to qualitatively review and sort out the existing empirical research on the pitch. For this, three classifying categories are proposed according to its reception (mainly by investors), the focus on discursive features, and its evolution. Finally, some critiques to the empirical research on the pitch and a description of some future trends on the field are provided. This work may be useful for professionals interested in innovation and entrepreneurship, areas in which this emerging discourse broadly circulates.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.15 n.1 20202020-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242020000100055en10.4067/S0718-27242020000100055
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	business pitch innovation discourse innovation genres
spellingShingle	business pitch innovation discourse innovation genres Sabaj,Omar Cabezas,Paula Varas,Germán González-Vergara,Carlos Pina-Stranger,Álvaro Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends
description	Abstract: The growing importance of entrepreneurship and innovation for economic growth has propitiated a discursive genre that nowadays is almost omnipresent, i.e., the pitch. As with other emerging genres used in professional settings (e.g., selling presentations, business plans, etc.), several instructional discourses regarding the pitch have come out in the form of manuals and courses offering training on “how to make a pitch more powerful”. Empirical research, however, is less common. The aim of this paper is to qualitatively review and sort out the existing empirical research on the pitch. For this, three classifying categories are proposed according to its reception (mainly by investors), the focus on discursive features, and its evolution. Finally, some critiques to the empirical research on the pitch and a description of some future trends on the field are provided. This work may be useful for professionals interested in innovation and entrepreneurship, areas in which this emerging discourse broadly circulates.
author	Sabaj,Omar Cabezas,Paula Varas,Germán González-Vergara,Carlos Pina-Stranger,Álvaro
author_facet	Sabaj,Omar Cabezas,Paula Varas,Germán González-Vergara,Carlos Pina-Stranger,Álvaro
author_sort	Sabaj,Omar
title	Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends
title_short	Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends
title_full	Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends
title_fullStr	Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends
title_full_unstemmed	Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends
title_sort	empirical literature on the business pitch: classes, critiques and future trends
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2020
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242020000100055
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Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends

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