Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico
Abstract Social enterprises need to identify an innovative and differentiated business model to more efficiently meet the needs of their clients and survive in the long term. However, research on customer perception of this innovation is scant. Therefore, the objective of this research was to explor...
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| Auteurs principaux: | , |
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| Langue: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2021
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| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242021000200011 |
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