Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico
Abstract Social enterprises need to identify an innovative and differentiated business model to more efficiently meet the needs of their clients and survive in the long term. However, research on customer perception of this innovation is scant. Therefore, the objective of this research was to explor...
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| Lenguaje: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2021
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oai:scielo:S0718-272420210002000112021-09-30Customers’ Perception of Business Model Innovation in Social Enterprises in MexicoCavazos-Arroyo,JudithPuente-Díaz,Rogelio Business model innovation socially responsible consumption social enterprise consumer Abstract Social enterprises need to identify an innovative and differentiated business model to more efficiently meet the needs of their clients and survive in the long term. However, research on customer perception of this innovation is scant. Therefore, the objective of this research was to explore the effect of socially responsible consumption on the business model innovation perceived by clients of social enterprises in the service sector and its effect on satisfaction and loyalty. A quantitative cross-sectional study was conducted with 400 customers of social enterprises in the services sector in Mexico. Results showed that socially responsible consumption had a positive influence of perceived business model innovation. Perceived business model innovation had a direct, positive influence on customer satisfaction and an indirect positive influence on loyalty. The implications of the results were discussed.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.16 n.2 20212021-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242021000200011en10.4067/S0718-27242021000200011 |
| institution |
Scielo Chile |
| collection |
Scielo Chile |
| language |
English |
| topic |
Business model innovation socially responsible consumption social enterprise consumer |
| spellingShingle |
Business model innovation socially responsible consumption social enterprise consumer Cavazos-Arroyo,Judith Puente-Díaz,Rogelio Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico |
| description |
Abstract Social enterprises need to identify an innovative and differentiated business model to more efficiently meet the needs of their clients and survive in the long term. However, research on customer perception of this innovation is scant. Therefore, the objective of this research was to explore the effect of socially responsible consumption on the business model innovation perceived by clients of social enterprises in the service sector and its effect on satisfaction and loyalty. A quantitative cross-sectional study was conducted with 400 customers of social enterprises in the services sector in Mexico. Results showed that socially responsible consumption had a positive influence of perceived business model innovation. Perceived business model innovation had a direct, positive influence on customer satisfaction and an indirect positive influence on loyalty. The implications of the results were discussed. |
| author |
Cavazos-Arroyo,Judith Puente-Díaz,Rogelio |
| author_facet |
Cavazos-Arroyo,Judith Puente-Díaz,Rogelio |
| author_sort |
Cavazos-Arroyo,Judith |
| title |
Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico |
| title_short |
Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico |
| title_full |
Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico |
| title_fullStr |
Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico |
| title_full_unstemmed |
Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico |
| title_sort |
customers’ perception of business model innovation in social enterprises in mexico |
| publisher |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
| publishDate |
2021 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242021000200011 |
| work_keys_str_mv |
AT cavazosarroyojudith customers8217perceptionofbusinessmodelinnovationinsocialenterprisesinmexico AT puentediazrogelio customers8217perceptionofbusinessmodelinnovationinsocialenterprisesinmexico |
| _version_ |
1718324165146050560 |