Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico

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Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico

Abstract Social enterprises need to identify an innovative and differentiated business model to more efficiently meet the needs of their clients and survive in the long term. However, research on customer perception of this innovation is scant. Therefore, the objective of this research was to explor...

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Detalles Bibliográficos
Autores principales:	Cavazos-Arroyo,Judith, Puente-Díaz,Rogelio
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2021
Materias:	Business model innovation socially responsible consumption social enterprise consumer
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242021000200011
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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