CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSAL
Present economic scenarios compel organizations to introduce new strategies directed to increase their competitiveness. Industrial design is not detached from this tendency; commonly organizations declare that their products are the effect of " listening to the user" . Nevertheless, this p...
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| Autores principales: | , , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Tarapacá.
2008
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-33052008000200004 |
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