CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSAL

Present economic scenarios compel organizations to introduce new strategies directed to increase their competitiveness. Industrial design is not detached from this tendency; commonly organizations declare that their products are the effect of " listening to the user" . Nevertheless, this p...

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Autores principales:	León Duarte,Jaime A, Romero Dessens,Luís F, Olea Miranda,Jaime
Lenguaje:	English
Publicado:	Universidad de Tarapacá. 2008
Materias:	Industrial design semantic differentials affordances kansei Kano method fuzzy logic
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-33052008000200004
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spelling	oai:scielo:S0718-330520080002000042009-01-07CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSALLeón Duarte,Jaime ARomero Dessens,Luís FOlea Miranda,Jaime Industrial design semantic differentials affordances kansei Kano method fuzzy logic Present economic scenarios compel organizations to introduce new strategies directed to increase their competitiveness. Industrial design is not detached from this tendency; commonly organizations declare that their products are the effect of " listening to the user" . Nevertheless, this process is identified by two basic characteristics: the associated linguistic nature to and the difficulty for interpreting, categorizing and incorporating the user's needs into product specifications. In this sense, the lack of solid and reliable mechanisms to integrate the user's perceived requirements into product characteristics is well known. A particular emphasis is made in the need to incorporate intangible attributes related to product perception by the user. A mechanism to detect and interpret product attributes in the conceptual or early desig and, a procedure to evaluate the user's subjective perception are incorporated. The methodology draws upon particular mechanisms for detection, interpretation and categorization of the requirements in two basic domains. These attributes, once identified, are incorporated in an affordances structure that shows sets of interactions in which the properties of the object are perceived by the user as action possibilities. This structure serves as a guide for the creative team in the detailed design phase, incorporating aspects that the user values the most, employing a combination of mechanisms that include the Kano method, Osgood's semantic differentials, factor analysis and fuzzy logic.info:eu-repo/semantics/openAccessUniversidad de Tarapacá.Ingeniare. Revista chilena de ingeniería v.16 n.2 20082008-09-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-33052008000200004en10.4067/S0718-33052008000200004
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Industrial design semantic differentials affordances kansei Kano method fuzzy logic
spellingShingle	Industrial design semantic differentials affordances kansei Kano method fuzzy logic León Duarte,Jaime A Romero Dessens,Luís F Olea Miranda,Jaime CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSAL
description	Present economic scenarios compel organizations to introduce new strategies directed to increase their competitiveness. Industrial design is not detached from this tendency; commonly organizations declare that their products are the effect of " listening to the user" . Nevertheless, this process is identified by two basic characteristics: the associated linguistic nature to and the difficulty for interpreting, categorizing and incorporating the user's needs into product specifications. In this sense, the lack of solid and reliable mechanisms to integrate the user's perceived requirements into product characteristics is well known. A particular emphasis is made in the need to incorporate intangible attributes related to product perception by the user. A mechanism to detect and interpret product attributes in the conceptual or early desig and, a procedure to evaluate the user's subjective perception are incorporated. The methodology draws upon particular mechanisms for detection, interpretation and categorization of the requirements in two basic domains. These attributes, once identified, are incorporated in an affordances structure that shows sets of interactions in which the properties of the object are perceived by the user as action possibilities. This structure serves as a guide for the creative team in the detailed design phase, incorporating aspects that the user values the most, employing a combination of mechanisms that include the Kano method, Osgood's semantic differentials, factor analysis and fuzzy logic.
author	León Duarte,Jaime A Romero Dessens,Luís F Olea Miranda,Jaime
author_facet	León Duarte,Jaime A Romero Dessens,Luís F Olea Miranda,Jaime
author_sort	León Duarte,Jaime A
title	CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSAL
title_short	CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSAL
title_full	CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSAL
title_fullStr	CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSAL
title_full_unstemmed	CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSAL
title_sort	customer subjective perception as a main issue in conceptual product desing: a methodological proposal
publisher	Universidad de Tarapacá.
publishDate	2008
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-33052008000200004
work_keys_str_mv	AT leonduartejaimea customersubjectiveperceptionasamainissueinconceptualproductdesingamethodologicalproposal AT romerodessensluisf customersubjectiveperceptionasamainissueinconceptualproductdesingamethodologicalproposal AT oleamirandajaime customersubjectiveperceptionasamainissueinconceptualproductdesingamethodologicalproposal
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CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSAL

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