CUSTOMER SUBJECTIVE PERCEPTION AS A MAIN ISSUE IN CONCEPTUAL PRODUCT DESING: A METHODOLOGICAL PROPOSAL

Present economic scenarios compel organizations to introduce new strategies directed to increase their competitiveness. Industrial design is not detached from this tendency; commonly organizations declare that their products are the effect of " listening to the user" . Nevertheless, this p...

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Autores principales: León Duarte,Jaime A, Romero Dessens,Luís F, Olea Miranda,Jaime
Lenguaje:English
Publicado: Universidad de Tarapacá. 2008
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-33052008000200004
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