What's the role of brand identity in creating value of the electricity sector? A dynamic model-based analysis
ABSTRACT The rapid growth of the renewable energy market has provoked pressing challenges because of the significant financial resources required, highlighting the need for marketing of the electricity sector. The role of brand identity influences on customer image that affects demand changes and fi...
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| Langue: | English |
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Universidad de Tarapacá.
2021
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| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-33052021000300420 |
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