What's the role of brand identity in creating value of the electricity sector? A dynamic model-based analysis

ABSTRACT The rapid growth of the renewable energy market has provoked pressing challenges because of the significant financial resources required, highlighting the need for marketing of the electricity sector. The role of brand identity influences on customer image that affects demand changes and fi...

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Autor principal:	M. Herrera,Milton
Lenguaje:	English
Publicado:	Universidad de Tarapacá. 2021
Materias:	Electricity sector solar power simulation value creation SMEs electricity utilities
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-33052021000300420
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spelling	oai:scielo:S0718-330520210003004202021-11-19What's the role of brand identity in creating value of the electricity sector? A dynamic model-based analysisM. Herrera,Milton Electricity sector solar power simulation value creation SMEs electricity utilities ABSTRACT The rapid growth of the renewable energy market has provoked pressing challenges because of the significant financial resources required, highlighting the need for marketing of the electricity sector. The role of brand identity influences on customer image that affects demand changes and financial resources used by SMEs in the electricity sector. This paper presents a dynamic model-based analysis to understand better the role of brand identity in creating value in SMEs. The simulation model aims to assess alternative strategies of brand identity to support SMEs in the electricity sector to promote efficiently value creation. Simulation results show that the high customer value perception allows aligning the electricity utility industry to create more value. This dynamic perspective presents a new point of view that contributes to managers and policymakers in analysing the relationships of stakeholders. Thus, the paper will give some insights on the design of an alternative business model based on non-conventional renewable energy.info:eu-repo/semantics/openAccessUniversidad de Tarapacá.Ingeniare. Revista chilena de ingeniería v.29 n.3 20212021-09-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-33052021000300420en10.4067/S0718-33052021000300420
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Electricity sector solar power simulation value creation SMEs electricity utilities
spellingShingle	Electricity sector solar power simulation value creation SMEs electricity utilities M. Herrera,Milton What's the role of brand identity in creating value of the electricity sector? A dynamic model-based analysis
description	ABSTRACT The rapid growth of the renewable energy market has provoked pressing challenges because of the significant financial resources required, highlighting the need for marketing of the electricity sector. The role of brand identity influences on customer image that affects demand changes and financial resources used by SMEs in the electricity sector. This paper presents a dynamic model-based analysis to understand better the role of brand identity in creating value in SMEs. The simulation model aims to assess alternative strategies of brand identity to support SMEs in the electricity sector to promote efficiently value creation. Simulation results show that the high customer value perception allows aligning the electricity utility industry to create more value. This dynamic perspective presents a new point of view that contributes to managers and policymakers in analysing the relationships of stakeholders. Thus, the paper will give some insights on the design of an alternative business model based on non-conventional renewable energy.
author	M. Herrera,Milton
author_facet	M. Herrera,Milton
author_sort	M. Herrera,Milton
title	What's the role of brand identity in creating value of the electricity sector? A dynamic model-based analysis
title_short	What's the role of brand identity in creating value of the electricity sector? A dynamic model-based analysis
title_full	What's the role of brand identity in creating value of the electricity sector? A dynamic model-based analysis
title_fullStr	What's the role of brand identity in creating value of the electricity sector? A dynamic model-based analysis
title_full_unstemmed	What's the role of brand identity in creating value of the electricity sector? A dynamic model-based analysis
title_sort	what's the role of brand identity in creating value of the electricity sector? a dynamic model-based analysis
publisher	Universidad de Tarapacá.
publishDate	2021
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-33052021000300420
work_keys_str_mv	AT mherreramilton whatstheroleofbrandidentityincreatingvalueoftheelectricitysectoradynamicmodelbasedanalysis
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What's the role of brand identity in creating value of the electricity sector? A dynamic model-based analysis

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