The Joint Effects of Imagined Contact and Similarity with the Protagonist of Testimonial Messages Through Identification and Transportation

Abstract: Two experiments carried out in Spain and the Netherlands tested the joint effects of imagined contact and similarity with a narrative protagonist on attitudes and behavioral intentions related to stigmatized immigrants. We advance a concept of optimal reception condition: imagining a posit...

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Bibliographic Details
Main Authors: Igartua,Juan-José, Wojcieszak,Magdalena, Kim,Nuri
Language:English
Published: Pontificia Universidad Católica de Chile. Facultad de Comunicaciones 2019
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Online Access:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2019000200023
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