The Joint Effects of Imagined Contact and Similarity with the Protagonist of Testimonial Messages Through Identification and Transportation
Abstract: Two experiments carried out in Spain and the Netherlands tested the joint effects of imagined contact and similarity with a narrative protagonist on attitudes and behavioral intentions related to stigmatized immigrants. We advance a concept of optimal reception condition: imagining a posit...
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| Autores principales: | , , |
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| Lenguaje: | English |
| Publicado: |
Pontificia Universidad Católica de Chile. Facultad de Comunicaciones
2019
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2019000200023 |
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| Sumario: | Abstract: Two experiments carried out in Spain and the Netherlands tested the joint effects of imagined contact and similarity with a narrative protagonist on attitudes and behavioral intentions related to stigmatized immigrants. We advance a concept of optimal reception condition: imagining a positive interaction with an immigrant before reading a testimonial of an immigrant who is similar to the native audience. The optimal reception condition induced greater identification and transportation than the reference condition, leading to more positive attitudes and a higher intention of inter-group contact. The findings are discussed in the context of research on narrative persuasion and prejudice reduction. |
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