The Joint Effects of Imagined Contact and Similarity with the Protagonist of Testimonial Messages Through Identification and Transportation

Abstract: Two experiments carried out in Spain and the Netherlands tested the joint effects of imagined contact and similarity with a narrative protagonist on attitudes and behavioral intentions related to stigmatized immigrants. We advance a concept of optimal reception condition: imagining a posit...

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Autores principales:	Igartua,Juan-José, Wojcieszak,Magdalena, Kim,Nuri
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Chile. Facultad de Comunicaciones 2019
Materias:	narrative persuasion testimonial messages identification with characters transportation character similarity imagined intergroup contact
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2019000200023
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spelling	oai:scielo:S0719-367X20190002000232020-01-03The Joint Effects of Imagined Contact and Similarity with the Protagonist of Testimonial Messages Through Identification and TransportationIgartua,Juan-JoséWojcieszak,MagdalenaKim,Nuri narrative persuasion testimonial messages identification with characters transportation character similarity imagined intergroup contact Abstract: Two experiments carried out in Spain and the Netherlands tested the joint effects of imagined contact and similarity with a narrative protagonist on attitudes and behavioral intentions related to stigmatized immigrants. We advance a concept of optimal reception condition: imagining a positive interaction with an immigrant before reading a testimonial of an immigrant who is similar to the native audience. The optimal reception condition induced greater identification and transportation than the reference condition, leading to more positive attitudes and a higher intention of inter-group contact. The findings are discussed in the context of research on narrative persuasion and prejudice reduction.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile. Facultad de ComunicacionesCuadernos.info n.45 20192019-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2019000200023en10.7764/cdi.45.1584
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	narrative persuasion testimonial messages identification with characters transportation character similarity imagined intergroup contact
spellingShingle	narrative persuasion testimonial messages identification with characters transportation character similarity imagined intergroup contact Igartua,Juan-José Wojcieszak,Magdalena Kim,Nuri The Joint Effects of Imagined Contact and Similarity with the Protagonist of Testimonial Messages Through Identification and Transportation
description	Abstract: Two experiments carried out in Spain and the Netherlands tested the joint effects of imagined contact and similarity with a narrative protagonist on attitudes and behavioral intentions related to stigmatized immigrants. We advance a concept of optimal reception condition: imagining a positive interaction with an immigrant before reading a testimonial of an immigrant who is similar to the native audience. The optimal reception condition induced greater identification and transportation than the reference condition, leading to more positive attitudes and a higher intention of inter-group contact. The findings are discussed in the context of research on narrative persuasion and prejudice reduction.
author	Igartua,Juan-José Wojcieszak,Magdalena Kim,Nuri
author_facet	Igartua,Juan-José Wojcieszak,Magdalena Kim,Nuri
author_sort	Igartua,Juan-José
title	The Joint Effects of Imagined Contact and Similarity with the Protagonist of Testimonial Messages Through Identification and Transportation
title_short	The Joint Effects of Imagined Contact and Similarity with the Protagonist of Testimonial Messages Through Identification and Transportation
title_full	The Joint Effects of Imagined Contact and Similarity with the Protagonist of Testimonial Messages Through Identification and Transportation
title_fullStr	The Joint Effects of Imagined Contact and Similarity with the Protagonist of Testimonial Messages Through Identification and Transportation
title_full_unstemmed	The Joint Effects of Imagined Contact and Similarity with the Protagonist of Testimonial Messages Through Identification and Transportation
title_sort	joint effects of imagined contact and similarity with the protagonist of testimonial messages through identification and transportation
publisher	Pontificia Universidad Católica de Chile. Facultad de Comunicaciones
publishDate	2019
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2019000200023
work_keys_str_mv	AT igartuajuanjose thejointeffectsofimaginedcontactandsimilaritywiththeprotagonistoftestimonialmessagesthroughidentificationandtransportation AT wojcieszakmagdalena thejointeffectsofimaginedcontactandsimilaritywiththeprotagonistoftestimonialmessagesthroughidentificationandtransportation AT kimnuri thejointeffectsofimaginedcontactandsimilaritywiththeprotagonistoftestimonialmessagesthroughidentificationandtransportation AT igartuajuanjose jointeffectsofimaginedcontactandsimilaritywiththeprotagonistoftestimonialmessagesthroughidentificationandtransportation AT wojcieszakmagdalena jointeffectsofimaginedcontactandsimilaritywiththeprotagonistoftestimonialmessagesthroughidentificationandtransportation AT kimnuri jointeffectsofimaginedcontactandsimilaritywiththeprotagonistoftestimonialmessagesthroughidentificationandtransportation
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The Joint Effects of Imagined Contact and Similarity with the Protagonist of Testimonial Messages Through Identification and Transportation

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